Inspired by my Abuela, Adela’s Plant Nursery celebrates all and any plant lovers out there. From workshops to plant care tips you can feel welcome and at home at Adela’s Nursery at any plant care level.
Adela's goal is to reflect a welcoming, earthy, helpfulness, and home-like with in their store. I built the logo around these characteristics to reflect the brand's personality. The name of the company is named after my Abuela, Adela.
The pointessta in the logo represents her favorite plant in her garden. The poinsettia flower also relates to the welcoming of the company's identity.
The secondary logo incorporates the pointessta and the 'A' as a mark. This is used for plant ID tags, shopping bags, stamps, and social media.
Adela's goal is share their knowledge to the plant community by having an active social media presence. Anywhere from new store restocks, workshops, plant care tips, and upcoming markets. Below are three videos showcasing the customer engagement Adela's Plant Nursery is trying to achieve. These videos are about propagation, plant care for beginners, and an advertisement for an upcoming workshop.
